How to add videos to your content strategy

Videos have become the easiest content to create and publish, yet many marketers still don’t know how to incorporate them in their content strategy. Remember that the more visibility you have online, the better, so let’s get started on how to add videos to your content strategy.

Audience research

Know who you’re making it for. Start with demographic research is the first step for any approach to content strategy, especially for videos. You need to study their behavior: where, when, and how are they watching videos? Such insight will help us pick the right style, length, and tone for your video.

Pick a subject

The topic is not only about presenting your brand, but more about creating a story that generates genuine emotional reaction from your target audience. In the midst of developing your video we like to remind you that it will be the front liner of your content strategy, which means the first impression that everyone gets to see: from your audience to your competitors.

Communicate with the explainer video company

Failing to use explainer videos as part of your online content strategy is already causing your business to fall behind your competition. This is where we come in to walk you through videos’ best practices. Based on your brief, we manage the rest in order to develop a video that is 100% you.

Promote and monitor

When polled, 90% of online shoppers said they found videos helpful in making decisions; hence, more awareness for your brand, and a remarkable increase in sales. However, posting in on your landing page is not enough, you need to promote and monitor. Video analytics make it easy to track your video’s performance. You can see how many times your audience watched a video, and how often and where your video is being shared. That way we can easily manage your content strategy based on the feedback received.

Nothing comes easy, and as long as you put a constant effort into your content strategy, you won’t be able to provide your audience with the value they’re looking for.

Let’s have a chat to further discuss how to smartly add videos to your content strategy and witness its success together.