5 things you need for your 2017 marketing checklist
Before you start panicking about your new marketing campaign, we’re here to help you stay organized and guide you through it with our 2017 holiday marketing checklist
Take notes.
Hashtags work
First things first: create an end of year offer that will attract your audiences even more, and once you have the promotion set, you’ll be able to create the content to promote it specifically for. Think about your business identity and what message you want to portray this season, and then come up with a creative hashtag to sum it all up! The more creative, the better, and the more powerful of course.
Social media calendar
With the rise of Instagram stories, why not make them holiday-themed? And don’t be afraid to connect with Instagram influencers who will definitely help you promote your products as gifts.You can also use SnapChat to capture the holiday festivities live with your team. Content matters a lot, because search engines look for sites that have regular, and fresh content. So whether you’re ending 2016 and starting 2017 big, keep asking yourself this question: does mycontent appeal to the head and the heart?
Press the buttons
Integrating social media buttons into your landing page makes it easier for people check your content and share it. It’s a once and done install of social media icons, nothing complicated to it. The buttons are not exclusive for your social media channels, but can work just fine for your video content, and newsletters as well.
Evaluate your work
Keep track of your marketing planning strategies: are they working? What needs to be altered for 2017? And make sure your goals are tangible and have a strong business plan as a support.
Videos, videos and videos.
From tutorials, interviews, to whiteboard sessions, and explainers, maketers won’t stop using this tool to their advantage. Businesses are getting more used to the idea of video, which means the application will become more frequent. Video can be used for much more than just content marketing, but also as the front-liner of the brand identity.
As an emerging trend and technology videos are a guaranteed tool to kick start your year, so don’t fall behind.