3 ways to engage your social media followers

Most businesses finally embraced social media as part of their marketing mix. However, according to Forbes, of the companies that were either managing or planning to run social media initiatives, only 12% thought they were doing it effectively. So how can a business engage its social media followers and guarantee the success of its social campaigns? Below, we share 3 ways to engage your social media followers.

Know your followers

A study on the psychology of sharing revealed a few different types of followers. We picked a few that grabbed our attention:

The career-minded followers, who create their online persona in order to be seen as thought leaders and experts in their fields. In this case, engage them by showing your skills in the field, offering advice and industry insights.

Then we have the trendy followers who are young and creative. All you have to do is provide them with the “cool factor” to keep them hooked.

As for the attention seekers, you can love them or hate them but you have to deal with them. In fact, 57% of millennials claim their peers use social media as a means to seek validation. In this case, you need to give them interactions which command attention, like competitions.

Adjust your content to make yourself approachable, while also giving the right type of content to engage your social media followers, just like wezank does.

Always respond

There’s no black and white when it comes to responding to your social media followers: on one hand you don’t have to respond to each and every comment, but only when a follower makes a strong statement, aka when it makes sense to. On the other hand, you never ignore their interaction with your brand; especially when they criticise you: deal with the negative feedback and most importantly pick your battles.

https://twitter.com/wezank/status/705356650232877056

Don’t forget that social media is the reason you wanted to connect in the first place. 

Save the best for last

Videos. While there are much cheaper types of visual content available, a great video serves as a core content marketing by proving that you’re prepared to go the extra mile for quality. Did you know that posts with videos receive nearly 300% more inbound links?

There are numerous types of videos that can enhance your business. The best ones to consider are explainer videos. Whatever your choice, it’s important that the videos mirror your brand.

In case you were wondering, this is where wezank comes in to help you capture and engage your social media followers with our creative videos.